Does Your Company Culture Need to Change?
How do you know when your company’s culture requires a change? We suggest that there are some metrics that will act as indicators that something needs to change. These metrics are fundamental and are metrics that we all look at every month, every quarter, every year. Those metrics are sales volume, ...
Presenting the Value Proposition
It's a new year and we at Strategen sincerely hope that you had a successful 2024 and wish you a prosperous 2025. In our last newsletter we talked about your ability to draft a “Value Proposition.” Assuming you and your sales team have a working knowledge of your customer's processes and/or ...
What is Your Value Proposition?
In the last few months, we've been discussing how your products or services integrate into your customers’ businesses and processes. We've asked whether you can discuss these integrations intelligently as we think it's imperative that in order to sell professionally, you understand your customers business and their processes so you ...
Are You Able to Intelligently Discuss Your Customers’ Processes?
strat1
October 22, 2024
Selling
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For those of you who sell products or services that are used within your customers’ businesses and/or processes being able to intelligently discuss how your products or services can impact and benefit your customers’ processes and business is essential for you to be able to sell. We believe it's impossible ...
Do You Know Why a Customer Should Buy From You? (Part 2)
strat1
September 18, 2024
Selling
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Last month we asked the title question: “Do you know why customers should buy from you?” and we listed 4 bullet points. In today's newsletter we will want to discuss in more detail the first question we asked, which was: “Do you have a firm grasp of how your product or ...
Do You Know Why a Customer Should Buy From You?
This seems like a fundamental question, but do you know why a prospective customer or customer should buy from you? We find many companies initiate market activities to a selected group of customers not really knowing the value they can provide to these customers. This begs a few fundamental questions: Do ...
Are You Replicating Your Successes with Lookalike Targeting?
strat1
July 17, 2024
Selling
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It's surprising to us that the title of this article is not an integrated part of most companies’ marketing efforts. It just seems logical that if you had success marketing a specific product to a specific market and/or a specific process that your company would focus on these successes. It's not ...
Do You DO A Good Job Of Executing A Consistent Market Plan?
strat1
May 22, 2024
Selling
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Do you have a “Market Plan”? At Strategen we define a market plan as the segment of the overall business plan that states: What you're going to sell. To whom you're going to sell it. How you were going to execute this plan including all market communications that may be ...
Are You Happy With the Performance of Your Manufacturing Team?
strat1
April 18, 2024
Selling
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Do you have a set of metrics to determine the performance of your manufacturing team? Are these metrics broken into subgroups for each manufacturing department? Another way to ask the question is how do you know if you're manufacturing team is performing at peak performance? Are there key performance indicators ...
Do your product/projects meet your customers’ expectations?
strat1
March 20, 2024
Selling
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The title of this newsletter “Do your products/projects meet your customers’ expectations?” Is a critical question that you should be asking constantly in your business. The first question I would have for you is how do you know if your products/projects meet customer expectations? Do you have the infrastructure in place ...
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