Do You Know Why a Customer Should Buy From You?
This seems like a fundamental question, but do you know why a prospective customer or customer should buy from you? We find many companies initiate market activities to a selected group of customers not really knowing the value they can provide to these customers. This begs a few fundamental questions: Do ...
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Are You Replicating Your Successes with Lookalike Targeting?
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It's surprising to us that the title of this article is not an integrated part of most companies’ marketing efforts. It just seems logical that if you had success marketing a specific product to a specific market and/or a specific process that your company would focus on these successes. It's not ...
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Do You DO A Good Job Of Executing A Consistent Market Plan?
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Do you have a “Market Plan”? At Strategen we define a market plan as the segment of the overall business plan that states: What you're going to sell. To whom you're going to sell it. How you were going to execute this plan including all market communications that may be ...
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Are You Happy With the Performance of Your Manufacturing Team?
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Do you have a set of metrics to determine the performance of your manufacturing team? Are these metrics broken into subgroups for each manufacturing department? Another way to ask the question is how do you know if you're manufacturing team is performing at peak performance? Are there key performance indicators ...
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Do your product/projects meet your customers’ expectations?
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The title of this newsletter “Do your products/projects meet your customers’ expectations?” Is a critical question that you should be asking constantly in your business. The first question I would have for you is how do you know if your products/projects meet customer expectations? Do you have the infrastructure in place ...
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Are your projects completed at or below budget expectations?
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Completing projects or delivering products at or below your budgeted cost expectations is critical in meeting financial projections for your company. While this is intuitively obvious, our experience tells us that the metrics required to determine this on a real time basis is something that is not necessarily an active ...
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Do your projects ship on time?
Delivering on time, in our experience, is a measure of quality. And in order to ship/deliver a product or project on time we believe it is imperative to track this metric and report it for every function that has any responsibility for a product or project. I guess the primary question ...
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Do You Ever Have Difficulty Collecting Final Payments for Projects?
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Last month, we discussed the need for clear and concise definitions of what constitutes acceptance and transfer of ownership to be included in quotations. The need for these clear and concise definitions becomes apparent at the end of a project when you, as the supplier, are trying to collect the ...
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Do Your Quotations Clearly Describe Customer Acceptance and Transfer of Ownership?
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Over the last few months, we've been writing about the communication chain from the customer through the manufacturing function. As important, if not more important, is the understanding between you and your customer of “what constitutes the customers’ acceptance of your products or services and when transfer of ownership takes ...
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How Good is The Good Communication Between Sales and Applications Engineering?
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Over the last few months we have been writing about the communication chain from the customer through the manufacturing function. We have noted that communication of customer expectations is critical, and often, not done with excellence. The first essential element of communication for customer expectations is the communication from the customer ...
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