Being Proactive
December 30, 2012
Most business people and consequently their sales people and sale managers are reactive. Reactive because they do not develop and implement a market strategy that clearly defines “what they sell and to whom they will sell” and stick to it and measure results. Most allow their sale people to determine what they will sell and to whom they will sell. We at Strategen think this approach provides an environment that significantly reduces the potential of the company and the people therein. It is this “Basic” fundamental that most business managers miss or do not know how to implement. It is the “Focus” ...
The Business Plan
Do you actually draft a business plan that includes the overall business goals and the strategies that will be employed from a corporate and department level? Are the department “work plans” then broken down into individual employee/associate work plans? Do you have an overall and an individual follow up and metrics system to be sure everyone is on task? Do you have a business plan, not just a projected P&L, but a plan that includes the overall business goals and strategies and the corresponding/supporting goals and strategies that every department and associate must achieve to meet the overall company goals? The business ...
Are You a Planner or a Gambler?
Getting tied up in day to day business often absorbs all of an Owner/CEO’s time and leaves little time for planning along with the fun side of business. The solution to planning is planning. One of my pet peeves with business managers is when they require their associates to plan their work – yet as managers, they do not lead by example and fail to plan their own work. Wow, what a problem and what hypocrisy! How can we lead effectively when we fail to lead by example? Last month we discussed the company “Vision” and why many Owners/CEO’s do not plan ...
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