How Good is The Good Communication Between Sales and Engineering?

July 19, 2023 Selling Comments Off on How Good is The Good Communication Between Sales and Engineering?

We feel it’s imperative that communication between the sales and engineering functions be excellent because engineering needs to know exactly what was sold. If engineering doesn’t know, quantitatively, exactly what was sold, they will not be able to engineer to meet customer expectations!

In many companies there is a “wall” between sales and engineering and in many cases the wall is almost impenetrable. In many companies sales and engineering do not get along to the point where there is real strife between the functions. The goal, and it is possible, is to have sales and engineering not only get along but be teammates.

Building the bridge between sales and engineering takes thought, planning and good execution. Just wishing that this relationship will improve will not make it happen. Actual functions between the departments must take place in order to breed trust that will result in camaraderie.

We would love the opportunity to discuss this topic with you and develop the systems necessary to produce design groups that bring real value to the market.

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