What is Your Value Proposition?

November 15, 2024 Selling Comments Off on What is Your Value Proposition?

In the last few months, we’ve been discussing how your products or services integrate into your customers’ businesses and processes. We’ve asked whether you can discuss these integrations intelligently as we think it’s imperative that in order to sell professionally, you understand your customers business and their processes so you can intelligently discuss how your company can add value with your products and/or services.

This ability is commonly referred to as being able to present a Value Proposition for each product and/or service and how they integrate with your customers’ business and/or processes.

Have you developed formal written Value Propositions for each of your products and/or services? Is this something that you even discuss with your salespeople? If not, we think you are losing sales and probably profitability on the sales that you are securing.

If you need help implementing this kind of program we’d love to help you.