What Do You Do Well?

December 30, 2012 Selling Comments Off on What Do You Do Well?

Over the past few months we’ve been talking about defining “What you Sell”.  Here’s another exercise, Define “What you do well”?  In the book, “Getting Off the Bid List” we ask the question; “What do you do “Good”?  Now that’s not proper English but it does make a point.

Defining what your company does well is a necessary starting point for any business plan and if what you do well is in fact what you sell well, Great!  If what you do well is not what you sell, than you better get moving and make the changes necessary to be sure that what you do well is in fact what you sell.

This sounds a bit convoluted but, having an understanding as basic as what is detailed above is, for most companies, not an easy thing.  Day to day business keeps us so busy that fundamentals sometimes and in this case, most times, slip away.