Turning the Prospect into a Customer

December 30, 2012 Selling Comments Off on Turning the Prospect into a Customer

Prospecting is tough duty.  It takes commitment, hard work, patience and hardnosed tenacity.  It is not easy to turn a prospect into a customer as there may be no reason, that they are aware of, as to why they should talk to you let alone do business with you.  You have to give them a reason to consider you as a supplier, which may be difficult as they may not see you or talk to you.

There is no substitute for hard work.  Cold calling, phone calling, mailing and emailing until they submit or tell you “NO” is a viable strategy.  It is hard work and most sales people do not like it and will not do it.   I submit that those that don’t like it and refuse to do it fall into two categories.  Those that do not need to do it because they are making you and themselves real money and those that will never amount to much as sales people.

Which do you have and what will you do about it?