Presenting the Value Proposition

January 28, 2025 Selling Comments Off on Presenting the Value Proposition

It’s a new year and we at Strategen sincerely hope that you had a successful 2024 and wish you a prosperous 2025.

In our last newsletter we talked about your ability to draft a “Value Proposition.” Assuming you and your sales team have a working knowledge of your customer’s processes and/or business we presented the value of being able to develop a statement that demonstrates your company’s ability to integrate its value into the customer’s business. If your sales organization has this ability the next question is does the sales organization have the ability to present it in an intelligent and professional manner?

This ability is essential if you wish the customer to understand the dollars and cents value of doing business with your company. We believe it’s essential that you spend time and effort to develop this method of communication and make it consistent in all your company documentation and verbal communications.

If your company needs help in developing and implementing this process, we would love to help.