Making it Happen

December 30, 2012 Company Development Comments Off on Making it Happen

Last month the newsletter topic was reviewing your company’s “strengths” and developing a “SWOT” analysis.

The obvious next step after the development of your companies “strengths” is the development of your company’s “weaknesses” or better said, in today’s politically correct environment, you company’s “areas for improvement”.

This takes us to the next step, the development of areas of “opportunity” for the company and then the development of “threats” to the company.  Consequently the development of the “SWOT” includes the “strengths”, “weaknesses”, “opportunities” and “threats” of your company.

All this takes time and energy and it is hoped that this time and energy will yield something valuable.  In most cases the time and energy yields a beautiful document, weighing 5 pounds that contains well thought out prose and nothing else.  The “Action” step is the failed step in most cases because few know how to make the plan happen.

Making the plan happen takes away from day to day and therefore is relegated to “tomorrow” and never gets done because business owners and managers are so wrapped up in “making money today” that you forget about tomorrow.

The biggest part of our business is making sure the things that are supposed to happen today “HAPPEN!