Does the Market Know About Everything Your Company Offers?

October 27, 2022 Selling Comments Off on Does the Market Know About Everything Your Company Offers?

How can you be sure that your market knows, in detail, about your complete company offering? Do you have general branding advertising? Do you have specific target market communication campaigns?

Does your sales organization have the materials necessary to communicate your complete company offering to their customers? We find the answer to these questions is generally, “NO”.

In order to concept and develop the programs necessary to communicate your complete company offerings, it takes a little bit of thought, and we think, answering the following questions:

• “What do we sell?”
• “Who do/should we sell to?”

If you can answer these questions for every item in your company offering, you have a shot at developing the campaigns and the materials that you need to be sure the market knows of your entire company offerings.

If you do not have the answers to these questions, you are not in a position to successfully communicate to the market.

If you are having difficulty defining “what you sell”, “who you sell it to” and developing the market communications and materials that are necessary to sell your complete company offering, give us a call at 920-889-6956.