Do your product/projects meet your customers’ expectations?

March 20, 2024 Selling Comments Off on Do your product/projects meet your customers’ expectations?

The title of this newsletter “Do your products/projects meet your customers’ expectations?” Is a critical question that you should be asking constantly in your business.

The first question I would have for you is how do you know if your products/projects meet customer expectations? Do you have the infrastructure in place to measure customer satisfaction? The infrastructure may be different for a product-oriented business versus a project-oriented business, but the results need to be the same. We need the infrastructure to be sure that we meet customer expectations for every single product/project we ship. That implies that you understand, up front, before you manufacture the project or product what the customer’s expectations are from a quantitative standpoint.

Do you have the infrastructure in place to quantitatively understand what your customers’ expectations are prior to manufacturing the product or the project? If not, we suggest that you might want to spend some resource time investigating this process and taking the steps that are necessary to evaluate, detail and install a process that yields a quantitative statement of customer expectations that is signed off by both you and the customer prior to manufacturing.

This process is something that we as Strategen are intimately aware of and would be pleased to help you develop a similar process.