Do You Know Why a Customer Should Buy From You?

August 21, 2024 Selling Comments Off on Do You Know Why a Customer Should Buy From You?

This seems like a fundamental question, but do you know why a prospective customer or customer should buy from you?

We find many companies initiate market activities to a selected group of customers not really knowing the value they can provide to these customers. This begs a few fundamental questions:

• Do you have a firm grasp of how your product or service integrates with customer processes and the value that integration brings to your customer.
• Are you familiar with your customer processes and are you able to intelligently discuss these processes to determine if you can bring value with your product or service?
• If you do have a working knowledge of customer processes, have you developed the value proposition for each process as it pertains to your product or service?
• Can you and your sales team present your value propositions in and intelligent and professional manner?

Understanding why customers buy from you provides focus for your company and all of the people within your company.

If you need help developing these skills, we’d love to help you!