Do You DO A Good Job Of Executing A Consistent Market Plan?

May 22, 2024 Selling Comments Off on Do You DO A Good Job Of Executing A Consistent Market Plan?

Do you have a “Market Plan”? At Strategen we define a market plan as the segment of the overall business plan that states:

• What you’re going to sell.
• To whom you’re going to sell it.
• How you were going to execute this plan including all market communications that may be necessary.

Developing this kind of plan, in the detail that’s necessary is a formidable task. However, in order to develop new markets and penetrate existing markets this kind of detail is necessary.

Have you ever tried to write down, in detail, exactly what you sell? Have you ever tried to write down, in detail, exactly to whom you sell each of the products and services that you offer? Have you then, once you’ve determined what you sell and to whom you sell it, determined how you’re going to communicate these products and services and their benefits to the market?

If you haven’t done these things, it’s something that should be done and if you’re having trouble doing it we’d love to talk to you about it.