Are You Replicating Your Successes with Lookalike Targeting?

July 17, 2024 Selling Comments Off on Are You Replicating Your Successes with Lookalike Targeting?

It’s surprising to us that the title of this article is not an integrated part of most companies’ marketing efforts. It just seems logical that if you had success marketing a specific product to a specific market and/or a specific process that your company would focus on these successes.

It’s not an easy process, it takes focus and commitment, but it can be done. It simply takes time and effort to analyze your company’s most profitable projects and or products and review and list the companies that were sold these projects and or products and do the research to determine other similar companies. It may be also helpful to describe in detail the processes involved in each successful sale as it may further define your targets.

After reading the above one might respond, “this is a lot of work” and it is. But we can tell you that it is definitely worth it. If you need help executing this type of marketing effort, please let us know.