Are You Able to Intelligently Discuss Your Customers’ Processes?

October 22, 2024 Selling Comments Off on Are You Able to Intelligently Discuss Your Customers’ Processes?

For those of you who sell products or services that are used within your customers’ businesses and/or processes being able to intelligently discuss how your products or services can impact and benefit your customers’ processes and business is essential for you to be able to sell. We believe it’s impossible to develop a value proposition that relates to a customer without this skill set.

It amazes us how many salespeople do not take the time to study their customers’ businesses and their processes. It’s obvious to us, from our backgrounds, that this intelligence is essential. However, this intelligence takes a lot of work and an objective and directive from management. Do you as company management create this objective and directive? Do your salespeople do this kind of work?

We at Strategen have been fortunate enough to work in environments where these directives were in place and this work was done. We can tell you from this experience, that these practices will deliver great success and profitability.

If you need help implementing this kind of program we’d love to help you.