Email and Phone Calls Don’t End in a Handshake

December 30, 2012 Customer Relations Comments Off on Email and Phone Calls Don’t End in a Handshake

Growing Your Business In Tough Times: Email and Phone Calls Don’t End in a Handshake

Over the last few months we have been discussing the importance of focusing the market plan toward a predetermined group of “Target” prospects.  We have also discussed having and exerting ones “Will” in the execution of the market plan to be sure that the plan does in fact happen.

The title of this Salesletter, Emails and Phone Calls Don’t End in a Handshake, points out the importance of “the relationship” in the dynamics of the sales cycle.  While this importance has been addressed in previous Salesletters we believe it needs to be stressed even more than we have in the past.

One of our very good friends sent us an email after the last Salesletter and reminded us that “Emails don’t end in a handshake”.  We thought this very insightful and thought we would share it with you.  These few words crystallize, we think, our philosophy of the market plan and how it is to be executed.

If you do not proactively choose your market by company and target people inside those companies and market directly to them and see them and develop a relationship with them, we believe YOU LOSE.

We are having great success teaching and implementing these methods and our clients love it!