Driving the Strategic Plan
We have developed the “What we sell” and “To whom we will sell it” and we feel good. We have determined that there is a market for “what we sell” and the market is, in fact, large enough to support the Strategic Plan. Now what?
How do we get it going and keep it going? Focus and follow up are the key words to implementation and these are the most common areas of failure for most managers and business owners. Keeping people focused on the areas that will promote the implementation of the Strategic Plan requires continuous follow up and this function is an extra, mostly bothersome hassle for most managers and business owners. They don’t have or take the time and they hate the activity and view it as “babysitting.”
Owners and managers generally do not believe that they should have to “follow up” to be sure that their people do, in fact, do what they are supposed to do. They cannot understand why follow up is necessary.
Well, follow up is necessary; follow up is the key to success. Developing the skills that are required to “manage” the implementation of the “Plan” is what makes the plan happen. Without these skills the “Plan” does not happen.