Drafting the Strategic Plan: Part 2

December 30, 2012 Strategic Planning Comments Off on Drafting the Strategic Plan: Part 2

Last month I discussed the first step in the Strategic Plan drafting process. The first step is a Strategic statement of what the company sells. I pointed out that this statement “must be stated in one to two sentences and be clearly stated and agreed to by all the key people whom will be charged with “implementation.””

Everyone knows “What they sell”, right? Well maybe not. I bet if you ask 10 different people in your company to clearly state what the company sells, you would get 10 different answers and I would bet that the answers would not be in 1 to 2 sentences.

If you and/or your people can’t agree on what you sell how can you be efficient and profitable?

We are having great success teaching and implementing these methods and our clients love it!