Being Proactive

December 30, 2012 Back to Basics Comments Off on Being Proactive

Most business people and consequently their sales people and sale managers are reactive.  Reactive because they do not develop and implement a market strategy that clearly defines “what they sell and to whom they will sell” and stick to it and measure results.

Most allow their sale people to determine what they will sell and to whom they will sell.  We at Strategen think this approach provides an environment that significantly reduces the potential of the company and the people therein.

It is this “Basic” fundamental that most business managers miss or do not know how to implement.  It is the “Focus” that all companies need to be successful. Knowing and controlling the business and growth process is fundamental to success.

Over the last year I have focused on the above issues, almost to the point of obsession.  Why the focus and obsession?  I believe that these issues are the single most important issues to running a successful business and reaching business and individual potential.  I compare not doing this to “steering a boat while looking at the wake.”  I do not believe that successful businesses can be run in a reactive manner and I recognize that there is a good amount of risk in being proactive and setting the course of “What and Who” but I do not see an alternative that will and has been successful.

The process outlined above and over that last months will and has delivered positive results and we would love to show you how to develop and implement this process.

Back to basics is just that.  Developing and implementing a Proactive Market Plan that defines what you sell and to whom you will sell.

We are having great success coaching and implementing these methods and skills and our clients love it!